Hello OC-friends,
In our previous blog post we talked about evaluating your competitive strengths in order to determine how your classifieds website could become successful in the market. Next step is to develop a strategy for your business. In this post we will discuss four strategies that can be used, applying your company’s unique strengths.
Traffic Sponsorship.
In this strategy you create partnerships with other leading classified sites in order to generate traffic, using their already existing buyers and sellers. This is a strategy that doesn’t involve a lot of risk. Media companies often use this strategy in co-operation with the bigger online classified websites on the market. This strategy provides the online classified company access to the traffic of the media company that is posting news. The online classifieds site almost always pays for the generated traffic and maybe an extra bonus if certain goals are achieved.
Sales and Marketing Partnership with Online Classified Sites.
Using this strategy you as a company expands the partnership with an online classifieds site, not only focusing on traffic. You use your current sales and marketing capabilities to promote the online classifieds partner and to sell advertisers on the classifieds website. This strategy involves more participation from both sides, but can bring huge benefits. An example of such a partnership is the New York Times that decided to partner up with Monster, the global job classifieds website.
