Hello OC-Friends,
This blog post is focused on all business owners and entrepreneurs that don’t have a classifieds website yet or a separate classifieds section on their site. Having one can be very beneficial for your company and will increase your business’ revenues. We would like to provide you with some tips on how to make a successful classifieds site or section for your business and increase your revenues.
1. Set up a separate classifieds section on your website. Customize the look and feel of this page so it will have the same look as other parts of your web site.
2. Feature your Classifieds section prominently on your Home Page and navigation menu bar. Users will know how to get to the sections more quickly and you will generate more hits.
3. Announce and promote your Classifieds to your users. Send an e-mail or newsletter to your users to announce your Classifieds or highlight any new features.
4. Integrate your Classifieds with the rest of your web site by featuring or linking to your Classifieds. Make sure to include Classifieds in your search engines, subject areas, and keyword links. For example, if you have content about cars then add a link below the article to your Autos Classifieds.
5. Run special promotions for your Classifieds. For example, reduce fees or make ads free to generate more ads.
6. Use the Auto-notify feature of Classifieds, a personal search agent that allows your users to specify features and have only those ads matching their criteria e-mailed to them periodically. This will encourage repeat site visits.
7. Encourage users to tell you about success stories. Publish these stories on your site to encourage others to participate.
8. Partner with commercial sellers to increase the number of ads quickly. For example, sign deals with local auto dealers or real estate agents.
9. Encourage the use of photos, sound, or video in ads. Ads with photos sell more.
10. Monitor your Classifieds on a regular basis to find out which categories or ads are popular or not. Keep your Classifieds up to date by adding new categories or removing them. Customize your categories to your audience.
11. Increase traffic to your overall web site to increase the number of Classified ads. To get more traffic, submit or resubmit your site to as many search engines and directories as possible. Make sure you use “classifieds” in your meta tags. Join link-exchange programs, and promote your Classifieds like you would any new site. Don’t forget to ask your users to bookmark your site.
12. If you are starting an online Classifieds business, one method for getting the word out is to go through your local Classifieds in the paper and post a free copy of those ads that have e-mail addresses in them in your Classifieds .
If you decided to launch your classifieds site, or already have one and want to switch into Open Classifieds, follow this link and start your success in classifieds business.
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