It’s not that I like number 6 but I believe that the steps I’m mentioning here are the key stages in your way towards turning your classifieds business to a major success.
Step 1: Initiation
Although you might think it’s easy, but picking a domain name could require you a lot of time and thinking. At the initiation phase you pick your hosting provider, the classifieds script and domain name. After all of that you get your website live and ready for step 2.
Step 2: Content creation
You start creating content (categories, locations, custom fields and other necessary pages) This is a very time-consuming stage, and once you’re done you will be looking at your website proud of what you did there.
Step 3: Getting people
There are two main types of new users, one is the user who heard about your website somewhere and decides to check it out. And the other main type of users is the one who comes from a search engine.
At this step you will be focusing on the first type of users through properly taking advantage of local media and other ways of promoting your website.
Step 4: Moderation and management
at this stage you have a fair amount of users and you start spending some real time managing the website, you might face some technical issues probably due to hosting space allocation since your website is getting bigger by the day.
In my opinion, the most crucial period is between Step 4 and step 5 because at this stage you should not lose hope about your idea unless if you didn’t have any user for the following 5-8 months which is very unlikely.
Step 5: Business going well, SEO and a bigger team
Now you have a bigger number of users and regular traffic which you could actually cover the not-so-big website expenses. This is the perfect time to hire an SEO expert and to get some advice on how to get your website up on those search engine rankings. And due to the increasing number of users you also expand your team to get the work faster.
Now I have to tell you that the gap between step 5 and step 6 could be huge depending mainly on your promotional strategy and SEO.
Step 6: Compete on country and global level
Once you have an established position in your market your organic growth will get you to this phase eventually, and of course this will be coupled with some marketing and lead generation techniques to speed up the process if possible. Once you’re at this stage you’re a very luring business for investors to fund your expansion or to strengthen your market position, so enjoy this step because my friend now you’re successful.
We’ve already covered some success stories going about classifieds websites, and that success is the reason why you have to start now before someone else taking your idea. You can start your success story right now from a small fee of 3.49$ a month.
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